We view and shape everything we do through the lens of the people experiencing it…
Every.Single.Brand.Touchpoint.Matters.Most. Pictured: Shake Shack (NYSE:SHAK) creative direction
BRAND STRATEGY
360-degree, whole-of-brand strategy; building, sharing, and growing powerful people-facing brands through a human-centered approach, creative systems thinking, and a fluid, multi-disciplined practice.
Harmonious, whole-of-brand creative that reflects an organization’s strategic vision (here, editorial campaign for a luxury leather goods/accessories brand)
CREATIVE DIRECTION
Shepherd the ideation, design, and development of all the wonderful things that define the brand experience - visual & verbal language, logo & identity, digital presence, packaging, interior & exterior design, photography, brand markers, artwork, signage, retail merchandise, collateral, creative campaigns…and on, and on.
Weekend-long Coachella “Party in the Desert” for shoppers, influencers, and press guests of Dolce Vita Shoes (NYSE: SHOO)
EXPERIENTIAL ACTIVATIONS & EVENTS
Lived through the successful conception and execution of large-scale interactive activations - including national culinary festivals, music festivals, trade shows, hospitality forums, market weeks, pop-ups, sports & entertainment venues, and events of all kinds - in cities all over (NYC, LA, London, Shanghai, San Francisco, Chicago, Charleston, Las Vegas, Washington, DC, Aspen, Palm Springs).
Creative direction, new market launches, strategic partnerships, experiential events, growth positioning, digital & social presence, community investment, CSR/ESG, retail merchandise (here, Shake Shack / NYSE: SHAK)
BRAND MARKETING
Define the markers for success, and then develop and execute innovative marketing plans that increase awareness, affinity, and sales.
We help skillfully and sensitively navigate intricate family- and founder-driven dynamics on the corporate stage (here, Danny Meyer’s Union Square Hospitality Group)
PR/CORPORATE COMMUNICATIONS
Deftly guide key stakeholders (Founders, Partners, CEOs, Executive Leadership) in all matters of Public Relations and Corporate Communications, including complex internal and external strategies, positioning & messaging, media training, executive quotes, statements, crisis communications, agency oversight, and more.
“Before I Die,” Artist Candy Chang, Brooklyn Shake Shack (transformed construction hoarding into an interactive art installation for a month prior to a new location opening)
STORYTELLING
Sharing pointed, persuasive stories is central to our practice.
Menu Design, Menu Engineering, Creative Collateral (By the Way, Charleston, SC)
MENU DESIGN
Beautiful, arresting designs with profitability and memorability in mind.
Full Scale Restaurant Redesign for a 36-year running perennial favorite in Nashville, TN (Darfons)
HOSPITALITY DESIGN
Full-scale concept development for restaurants of all size (fine-dining, fast casual, multi-unit operations) - naming, interior & exterior design, logo & identity, menu engineering, floor plans, selection and sourcing of all artwork, metalwork, lighting, accents, furniture, fixtures, florals, finishings, millwork and fabrication partners, lifestyle & architectural photographers, etc.
Business & Brand Development for Hospitality Outfits of All Kinds (here, hospitality design on the Long Island Sound)
BUSINESS DEVELOPMENT
High-level strategy, creative, and operational know-how designed to best the guest experience, inspire loyalty, and propel purposeful growth for hospitality brands at every stage of growth.
Fluency with SquareSpace, BentoBox, Shopify, Toast, Resy, as well as oversight of digital agencies large and small
DIGITAL PRESENCE
Oversee digital presence and social strategy - including selection and management of digital design firms, look & feel, functionality, all creative direction, copywriting, content, photography, visuals, handles, eCommerce, newsletters, social handles, strategic partners, etc.
Quite simply, we give good copy…
COPYWRITING
Author killer creative copy for businesses of all types - B2B, B2C, B2B2C, DTC, etc.
We design roadmaps that best position businesses for intentional growth on an international, national, and regional scale
GROWTH POSITIONING
Growth positioning for long term success; ideation, concept development, compelling brand narratives, strategic partnerships, calculated line extensions, and truly exceptional experiences.
Branding, Logo, Visual Identity, Naming
VISUAL IDENTITY
Identifying a just-right visual identity (logo, branding, creative assets) and name is critical to a brand’s success.
Look & Feel, Content Strategy, Affiliate & Influencer Programs, Tone
SOCIAL MEDIA STRATEGY
Advisers on social media strategy, pulling in the best minds and partners to create, inspire, connect, engage, and wow.