Established and guided the storied Shake Shack brand throughout its formative years; defined every aspect of the brand journey across regional, national, and international growth.
We bring serious expertise in creating, building, and evolving remarkable consumer brands that are both wildly successful and beloved.
A collaborative, imaginative, multi-disciplined practice laser-focused on building and growing brands with heart.
Our work champions brands at all sizes and stages, boasts deep hospitality roots, and spans across multiple sectors. Our reach extends to everything from concept development to creative direction, hospitality design to business development, marketing to crisis communications, PR to purposeful growth strategy, digital presence to strategic partnerships, naming to product launches, branding & identity to experiential activations, pop-ups, and events, and so much more. The name is an idiom meaning ‘to handle with care,’ which is our guiding ethos.
think overarching brand strategy, concept development, creative direction, design, and growth positioning for multi-unit hospitality concepts of all kind
We excel in both the thinking, and the doing.
The brainchild of Theresa Mullen, Kid Gloves brings to life our vision for a fluid, atypical creative consultancy dedicated to the brand in all its forms. The work is steeped in an in-house mindset. Our extensive hospitality experience spans some of the most celebrated restaurant concepts in the world, including Shake Shack (NYSE: SHAK), Eleven Madison Park, and the whole of Danny Meyer’s Union Square Hospitality Group portfolio, with Gramercy Tavern, The Modern, and Union Square Cafe among them.
Full-Scale Hospitality Design
Concept Development, Naming, Branding, Logo, Identity, Menu Design, Opening Plan, PR/Communications Strategy
