WE VIEW AND SHAPE EVERYTHING WE DO THROUGH THE LENS OF THE PEOPLE EXPERIENCING IT
Every.Single.Brand.Touchpoint.Matters.Most.
BRAND STRATEGY
360-degree, whole-of-brand strategy; building, sharing, and growing powerful people-facing brands through a human-centered approach, creative systems thinking, and a fluid, multi-disciplined practice.
Harmonious, whole-of-brand creative that reflects an organization’s strategic vision
CREATIVE DIRECTION
Shepherd the ideation, design, and development of all the wonderful things that define the brand experience - visual & verbal language, logo & identity, digital presence, packaging, interior & exterior design, photography, brand markers, artwork, signage, retail merchandise, collateral, creative campaigns…and on, and on.
Weekend-long “Party in the Desert” for shoppers, influencers, and press (Coachella, Weekend One)
EXPERIENTIAL
Lived through the successful conception and execution of large-scale interactive activations - including national culinary festivals, music festivals, trade shows, hospitality forums, market weeks, pop-ups, sports & entertainment venues, and events of all kinds - in cities all over (NYC, LA, London, Shanghai, San Francisco, Chicago, Charleston, Las Vegas, Washington, DC, Aspen, Palm Springs).
Established the Shake Shack (NYSE: SHAK) brand in all its forms; all creative direction, new market launches, strategic partnerships, growth positioning, digital, social, CSR/ESG
BRAND MARKETING
Define the markers for success, and then develop and execute innovative marketing plans that increase awareness, affinity, and sales.
We help skillfully and sensitively navigate intricate family- and founder-driven dynamics on the corporate stage
PR/COMMUNICATIONS
Deftly guide key stakeholders (Founders, Partners, CEOs, Executive Leadership) in all matters of PR and Corporate Communications, including complex internal and external strategies, positioning & messaging, media training, executive quotes, statements, crisis communications, agency oversight, and more.
“Before I Die,” Artist Candy Chang, Brooklyn Shake Shack (transformed construction hoarding into an interactive art installation)
STORYTELLING
Sharing pointed, compelling stories is central to our practice.
Fluency with SquareSpace, BentoBox, Shopify, Toast, Resy, as well as oversight of digital agencies large and small
DIGITAL PRESENCE
Oversee digital presence and social strategy - including selection and management of digital design firms, look & feel, functionality, all creative direction, copywriting, content, photography, visuals, handles, eCommerce, newsletters, social handles, strategic partners, etc.
Quite simply, we give good copy.
COPYWRITING
Author killer creative copy for businesses of all types - B2B, B2C, B2B2C, DTC, etc.
We design roadmaps that best position businesses for intentional growth on an international, national, and regional scale
BUSINESS DEVELOPMENT
Ideation + concepting + line extensions + strategic partnerships + growth opportunities + 360-degree whole-of-brand experiences = YES.
“Gorgeous” Newsday
HOSPITALITY DESIGN
Creative development, full-scale concepting, naming, interior & exterior design, logo & identity, menu engineering, floor plans, selection and sourcing of all artwork, metalwork, lighting, accents, furniture, fixtures, florals, finishings, millwork and fabrication partners, photography, etc.
Naming, Branding, Logo, Identity
NAMING + BRAND IDENTITY
Identifying a just-right identity is critical to a brand’s success. While we of course love to be on board from inception to make it nice, we’re always game for a good, old-fashioned rebrand.
Look & Feel, Content Strategy, Affiliate & Influencer Programs, Voice & Tone
SOCIAL STUFF
Advisers on social media strategy, pulling in the best minds and partners to create, inspire, engage, and grow loyal audiences.