WE VIEW AND SHAPE EVERYTHING WE DO THROUGH THE LENS OF THE PEOPLE EXPERIENCING IT
Every.Single.Brand.Touchpoint.Matters.Most.
BRAND STRATEGY
360-degree, whole-of-brand strategy; building, sharing, and growing powerful people-facing brands through a human-centered approach, creative systems thinking, and a fluid, multi-disciplined practice.
Harmonious, whole-of-brand creative that reflects an organization’s strategic vision
CREATIVE DIRECTION
Shepherd the ideation, design, and development of all the wonderful things that define the brand experience - visual & verbal language, logo & identity, digital presence, packaging, interior & exterior design, photography, brand markers, artwork, signage, retail merchandise, collateral, creative campaigns…and on, and on.
Weekend-long Coachella “Party in the Desert” for shoppers, influencers, and press (Dolce Vita Footwear)
EXPERIENTIAL ACTIVATIONS & EVENTS
Lived through the successful conception and execution of large-scale interactive activations - including national culinary festivals, music festivals, trade shows, hospitality forums, market weeks, pop-ups, sports & entertainment venues, and events of all kinds - in cities all over (NYC, LA, London, Shanghai, San Francisco, Chicago, Charleston, Las Vegas, Washington, DC, Aspen, Palm Springs).
Established the Shake Shack (NYSE: SHAK) brand in all its forms; all creative direction, new market launches, strategic partnerships, growth positioning, digital, social, CSR/ESG
BRAND MARKETING
Define the markers for success, and then develop and execute innovative marketing plans that increase awareness, affinity, and sales.
We help skillfully and sensitively navigate intricate family- and founder-driven dynamics on the corporate stage
PR/CORPORATE COMMUNICATIONS
Deftly guide key stakeholders (Founders, Partners, CEOs, Executive Leadership) in all matters of Public Relations and Corporate Communications, including complex internal and external strategies, positioning & messaging, media training, executive quotes, statements, crisis communications, agency oversight, and more.
“Before I Die,” Artist Candy Chang, Brooklyn Shake Shack (transformed construction hoarding into an interactive art installation)
STORYTELLING
Sharing pointed, compelling stories is central to our practice.
Menu Design, Menu Engineering, Creative Collateral
MENU DESIGN
Beautiful, compelling designs that balance popularity and profitability.
Restaurant Design Hailed “Gorgeous” in Headline of Newsday’s 3-Star Review
HOSPITALITY DESIGN
Full-scale concept development for restaurants of all size (fine-dining, fast casual, multi-unit operations) - naming, interior & exterior design, logo & identity, menu engineering, floor plans, selection and sourcing of all artwork, metalwork, lighting, accents, furniture, fixtures, florals, finishings, millwork and fabrication partners, photography, etc.
Business & Brand Development for Hospitality Outfits of All Kinds
BUSINESS DEVELOPMENT
High-level strategy, creative, and operational know-how designed to best the guest experience, inspire loyalty, and propel purposeful growth for hospitality brands at every stage of growth.
Fluency with SquareSpace, BentoBox, Shopify, Toast, Resy, as well as oversight of digital agencies large and small
DIGITAL PRESENCE
Oversee digital presence and social strategy - including selection and management of digital design firms, look & feel, functionality, all creative direction, copywriting, content, photography, visuals, handles, eCommerce, newsletters, social handles, strategic partners, etc.
Quite simply, we give good copy.
COPYWRITING
Author killer creative copy for businesses of all types - B2B, B2C, B2B2C, DTC, etc.
We design roadmaps that best position businesses for intentional growth on an international, national, and regional scale
GROWTH POSITIONING
Growth positioning + ideation + restaurant concept development + line extensions + strategic partnerships + 360-degree whole-of-brand experiences = YES.
Naming, Branding, Logo, Identity
NAMING + BRAND IDENTITY
Identifying a just-right name and identity is critical to a brand’s success.
Look & Feel, Content Strategy, Affiliate & Influencer Programs, Voice & Tone
SOCIAL MEDIA STRATEGY
Advisers on social media strategy, pulling in the best minds and partners to create, inspire, connect, engage, and wow.